|
''Search for Tomorrow'' is an American soap opera that aired on CBS from September 3, 1951 to March 26, 1982, and on NBC from March 29, 1982 to December 26, 1986. At the time of its final broadcast, it was the longest-running non-news program on television. This record would later be broken by ''Hallmark Hall of Fame'', which premiered on Christmas Eve 1951 and still airs occasionally. The show was created by Roy Winsor and was first written by Agnes Nixon (who was then known professionally as "Agnes Eckhardt") for thirteen weeks (although star Mary Stuart disputed this in her autobiography, ''Both Of Me'', saying the cast made up the first few weeks of scripts because they were poorly written) and, later, by Irving Vendig. The program was one of several packaged from the 1950s through the 1980s by Procter & Gamble Productions, the broadcasting arm of the famed household products corporation, who were also responsible for the likes of ''Guiding Light,'' ''As the World Turns,'' ''The Edge of Night,'' and ''Another World.'' ==Transition to tape== ''Search for Tomorrow'' aired as a fifteen-minute serial from its debut in 1951 until 1968, at 12:30 p.m./11:30 a.m. Central Time. Procter & Gamble used the show to advertise mainly Joy dishwashing liquid and Spic and Span household cleaner. As the show's ratings increased, other sponsors began buying commercial time. Both "Joy" and "Spic and Span" continued to be the primary products Procter & Gamble advertised on the show, well into the 1960s. The serial discontinued live broadcasts in favor of recorded telecasts in March 1967, began broadcasting in color on September 11, 1967, and expanded to a half-hour on September 9, 1968, keeping the 12:30/11:30 slot while its old-15 minute partner, ''The Guiding Light,'' also expanded to 30 minutes, moved to the CBS afternoon lineup at 2:30/1:30.〔(Soaps 1968 )〕 At the time, ''Search for Tomorrow'' and ''The Guiding Light'', which had shared the same half-hour for sixteen years, were the last two fifteen-minute soap operas airing on television. ''Search for Tomorrow'' would remain the top-rated show at 12:30/11:30 until well into the late 1970s, despite strong competition from shows like NBC's ''The Who, What, or Where Game'' and ABC's ''Split Second'' and ''Ryan's Hope''. In 1983 (by which time the show had spent more than one full year on NBC), both the master copy and the backup of an episode of ''Search for Tomorrow'' were lost, and on August 4, the cast was forced to do a live show for the first time since the transition sixteen years before (as well as the first live daytime drama since 1975). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Search for Tomorrow」の詳細全文を読む スポンサード リンク
|